Cox Bay Beach Resort
P.O. Box 1170
Tofino, British Columbia
Canada V0R 2Z0
CBBR Front Desk Staff
Our Management Team
General Manager
Ashley Booth (She/Her)
Ashley joined Cox Bay Resort in July 2023 as Housekeeping Manager, bringing nearly a decade of experience in cleaning and hospitality.
Originally from the Southern Gulf Islands, she ran her own residential cleaning business, where she developed a passion for leading teams and creating spaces that are both organized and welcoming.
Since joining Cox Bay, Ashley has immersed herself in every department, learning the ins and outs of resort operations.
In 2025, she was promoted to General Manager, a role she embraces with energy and dedication. Ashley is passionate about ensuring every guest experiences the beauty and spirit of the wild West Coast, while fostering a team culture built on care, collaboration, and delivering memorable experiences for every visitor.
Assistant Manager
Ariana Atkins-Baker (She/Her)
Ariana’s journey at Cox Bay Beach Resort began in September of 2018 when she started as a Front Desk Agent.
Ariana is from Alberta, and vacationed in Tofino every summer with her family from the time she was a child. Ariana has a background in restaurant management, and is a certified yoga instructor who studied at Coastal Bliss Yoga School, 2020. She is also a certified Holistic Birth & Postpartum Doula who received her certificate from Pacific Rim College in 2021.
Once she returned to Tofino from her studies, Ariana assumed the Front Desk Manager Position at Cox Bay Beach Resort in 2022, and in May of 2023 was promoted to the Assistant General Manager. Ariana’s management style is heavily influenced by her mentor, Sarah Curtis, and she approaches her work from the perspective of a Doula; she leads with empathy, nurturance, and understanding.
Ariana, along with the amazing Cox Bay team, welcome all guests with a warm attitude and aim to make each and every guest feel cared for and at home when they stay Cox Bay Beach Resort.
Ariana and Ashley would like to acknowledge that they work within the Hahuulthii of the Tla-o-qui-aht Ha’wiih. (The Ha’wiih, Hereditary Chiefs, are the traditional leadership that govern the Tla-o-qui-aht people.
Woof Woof
The Dogs of Cox Bay Beach Resort
During your stay with us at Cox Bay Beach Resort you will most likely encounter one of our friendly staff dogs on the property. They’re always up to say hello and offer up a furry head for a little scratch behind the ears.
Millie
Ham
Gracie
Where
We are located at 1431 Pacific Rim Hwy
Driving Directions to Cox Bay Beach Resort
From Victoria
Take Hwy 1 via Nanaimo, to Parksville, then Hwy 4 to Port Alberni through to Tofino. It is approximately a five hour scenic drive from Victoria.
From Vancouver
Ferry from Horseshoe Bay, West Vancouver to Nanaimo. Take Hwy 1 from Nanaimo to Parksville, then Hwy 4 to Port Alberni through to Tofino; or fly by scheduled air or charter from Vancouver Int Airport. It is approximately a three hour scenic drive from Nanaimo.
From Seattle
We suggest a ferry direct to Victoria or Drive to Tsawwassen (just south of Vancouver) then BC Ferry to Nanaimo.
Cox Bay Beach Resort is located seven kilometers south of the village of Tofino.
From Pacific Rim Junction
Turn right at the junction Ucluelet/Tofino, Cox Bay Beach Resort is approximately 25km from the junction and is one of the first resorts when coming into town. Turn left at 1431 Pacific Rim Highway, the same turn off as Long Beach Lodge Resort; veer right onto our driveway and Cox Bay public parking lot. Drive up to the Cox Bay Beach Resort gate and buzz at the intercom to gain access to the property.
Location
Stay With Us
Ready to book your stay at Cox Bay Beach Resort?
Click below to book online or call us directly at 250-725-2600 to speak with a representative.
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